about the task.

Paris Fashion Week is one of the most monumental weeks of the year for the fashion industry, and there is a direct need for simplified navigation and branding for specific sections. The Comittee is targeting young influencers and celebrities alike to promote PFW and all of its inner-workings. This grouping of work was focused on the 2023 Autumn/Winter Womenswear category of Fashion week, and happened to align with the 50th anniversary of the first ever, Paris fashion week. Assets needed were inclusive of an identity/aesthetic, print and digital marketing/propaganda, a schedule, and a welcome booklet for attendees, as well as a social media campaign that could be linked to influencers brought out to Paris by the fashion council.

about the design.

Within the development of the Paris Fashion Week Branding/wayfinding key characteristics, the PFW logo was created to help carry a partial navigational weight of the event.

Homage was paid to the 50th anniversary by the usage of black and white photography - some photographs are modern, some are vintage - to evoke a sense of age, This ode to the past is also contained within the walls of the booklet, where a specific section focuses purely on the history of fashion in Paris.

This same booklet is intended to be given to influencers/attendees upon arrival, as well as placed on tables surrounding entrances to press booths/red carpets before and after. It is meant to stand as memorabilia for attendees themselves. A full schedule lays inside as well as QR code links to a downloadable PDF schedule.

Posters and Billboards were intended to be placed within areas of transportation, not to draw people to events, but to build up a surrounding excitement for the week within Paris streets.